Meet Frannie,
our fashionista
“ I’m on the move . I’m on the town .
I’m tearing it up at the office. I want
to build my life and look good doing
it . My style: Boho-chic, urban casual,
I like to go with the flow. For me, my
glasses say a lot about me so I want
a style that feels unique .”
Welcome Camille,
the freethinker
“ I’m comfortable with who I am . My fashion
is an expression of me, a painting that
changes with my mood . I love bright colours .
I rock the accessories; my glasses accent
my individualistic style . And share it – by the
moment – with all my besties .”
Our
favourite
people
Target Personas
Say hello to Brian,
a hardworking
everyday guy
“ I work hard for my money and I don’t spend
it easily . I typically keep things a long time,
so when I buy glasses I want them to be durable .
I want them to look good, but not at the expense
of quality . Affordability is of course important,
I have a family to support .”
And of course, Laura,
the outdoor lover
“ I love nature and being outdoors . The world
is a beautiful place if you look hard enough, it’s
pretty easy to see . I’ve worn contacts for most
of my life . I buy them online, but I’m always looking
to save a little money and make the re-ordering
process a little easier .”
Looking good Amani,
the stylish student
“ I’m rarely at home . I’m either working, at school,
or out with friends . I’ve worn contacts and glasses
since about 15 years old, but I wear glasses most
of the time – except when I’m playing sports
or doing active things . My contacts are dailies, not
sure the brand . I like glasses that are simple, with
a dash of style .”
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Strategy | Personas