Clearly

Brand Book

Why finding your

focus is our

headline story

Brand Narrative

Vision isn’t just numbers on a prescription. It’s about finding your

focus, being yourself and discovering what matters to you . It might

be exploring a new culture, volunteering, starting a business, being

an awesome parent or just doing something you’ve never done before .

At Clearly, we think that vision is a big part of self-expression and

personal style – it’s how we all explore what’s exciting and meaningful

in life . As a progressive eyewear company, we celebrate the people

who see a better world and are out there making it happen .

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Strategy | Narrative

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