| Brand Guidelines | 7
Brand Strategy / Brand Rationale
The Big Idea
This is our brand essence. It sets forth the core strategic position from which all good things fow.
Both creation story and philosophy — these words carry tremendous weight — and tangible opportunity.
THE INTERSECTION
OF PEOPLE, BRANDS,
AND TECHNOLOGY.
WE was born of the digital age. We honed our craft helping translate complex technology
solutions into powerful, persuasive stories. As technology has transformed from an
industry to something that underpins how people do almost everything in life, our focus
has also expanded. Sitting at the intersection of people, brands, and technology gives
us a unique perspective on how technology influences every brand and every customer.
We work with brands that are embracing the ever-evolving digital world to reinvent
themselves, to deliver new value to their customers or reach them in new ways, and
to ultimately improve people’s lives.