| Brand Guidelines | 6
Brand Strategy / Brand Rationale
Why All the Commotion?
Shorter, leaner, and supercharged. (More on that exciting development
a few pages down the road.) The fresh moniker comes with new strategy,
positioning, tone of voice, attitude, visual identity, and messaging. It’s us,
only brand spanking new. We’ve always been ahead of the technology tidal
wave in communications. This rebrand is like jacking up processor speed
by 1000%. This is how a global communications company with 17 offices
around the world makes an even more seismic impact.
FIRST, A RE-INTRODUCTION
OF SORTS. WAGGENER
EDSTROM IS NOW WE.