Archer
A B C D E F G H I J K L M N O P
Q R S T U V W X Y Z a b c d e f g
h i j k l m n o p q r s t u v w x y z 1
2 3 4 5 6 7 8 9 0 ` - = [ ] \ ; ’ , . / ~ !
@ # $ % ^ & * ( ) _ + : ” { } | < > ?
Archer Bold / Bold Italic – The quick brown fox jumps
over the lazy dog.
Archer Semibold / Semibold Italic – The quick brown fox
jumps over the lazy dog.
Archer Medium / Medium Italic – The quick brown fox
jumps over the lazy dog.
Archer Book / Book Italic – The quick brown fox jumps
over the lazy dog.
Archer Light / Light Italic – The quick brown fox jumps
over the lazy dog.
Proxima Nova
A B C D E F G H I J K L M N O P
Q R S T U V W X Y Z a b c d e f g
h i j k l m n o p q r s t u v w x y z 1
2 3 4 5 6 7 8 9 0 ` - = [ ] \ ; ’ , . / ~ !
@ # $ % ^ & * ( ) _ + : ” { } | < > ?
Proxima Nova Bold / Bold Italic – The quick brown fox
jumps over the lazy dog.
Proxima Nova Semibold / Semibold Italic – The quick
brown fox jumps over the lazy dog.
Proxima Nova Medium / Medium Italic – The quick brown
fox jumps over the lazy dog.
Proxima Nova Regular / Regular Italic – The quick brown
fox jumps over the lazy dog.
Proxima Nova Light / Light Italic – The quick brown fox
jumps over the lazy dog.
Storyblocks
Geometric O is circular rather than
elliptical, and uses an unmodulated
(more even) stroke.
Archer’s use of ball terminals (rounded
ending of strokes) and finials (sharper
ending of strokes) matches up with the
shapes of the logomark to compliment
each other.
Archer from H&FJ is perhaps one
of the best slab serifs for setting
extended text. It comes in numerous
weights, has an excellent italic
accompaniment. The heavier weights
and caps work beautifully for display.
10
Storyblocks Brand Guidelines
Fonts
Fonts — and how we use them — make a visual impact
just like the Storyblocks logos and color palette do. Use
these fonts when creating Storyblocks communications
to maintain visual brand consistency.
Primary Font
Archer is a serif font that is strong, clean, simple and
readable. It can efectively be used in headlines,
subheads and small areas of body copy when you want
emphasis, such as a pull quote.
Secondary Font
Proxima Nova is a clean, modern, simple sans serif
typeface that is highly readable and is therefore the
preferred font for body copy in Storyblocks
communications.
If you need access to these fonts, please contact your
Brand Team at brand@videoblocks.com .
System Fonts
For other applications such as presentations, word
processing and web-based communications (when
Archer or Proxima Nova are unavailable), use Arial.
It is a standard font widely available cross-platform.
In instances where Archer or Proxima Nova are
unavailable, Arial may be used for internal-facing
communications. However, advertising and marketing
communications must always use Archer and
Proxima Nova.
Visual Elements | Fonts