Building Brand
Awareness
Our Business Objective
Our new brand strategy and creative expression has
been developed to support our position as the leader
in our core markets . Our goal is to increase awareness
and demand for Clearly as both a brand and an online
retailer of eyewear, driving customer acquisition and
deeper engagement . This expands upon our ‘eyewear
for everyone’ strategy and our ability to offer products
across all price-points regardless of style or function .
clearly .ca
clearly .com .au
clearly .co .nz
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Introduction | Objective