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A Moving Experience
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Vertical logo – preferred
Primary color palette
Display typeface – FF Speak
Corporate typeface – Montserrat
Motion strip
Aspirational imagery
Emotional imagery
Rational / funtional imagery
Secondary color palette
Tertiary color palette
Horizontal logo
Cerence Brand Guidelines | October 2019
04 Visual Branding |
How we present ourselves visually has an incredible
impact on how people see us and think about
us. That means developing a visual language that
communicates a compelling and dynamic brand
message that’s easily recognized by our company
and customers. After all, a visual style isn’t simply
a well-crafted logo, it’s a combination of design
elements — our logo, colors, fonts, graphics and
images. Taken together, they give you the tools
to develop every kind of Cerence communication.
Visual Toolkit
Visual Toolkit