Wordmark
Trademark
Symbol
Cerence Brand Guidelines | October 2019
10
04 Visual Branding |
1-color black logo on white
Full-color reversed horizontal
logo on black
1-color Cerence Dark Gray logo
on white
1-color reversed horizontal logo
on Cerence Dark Blue
Vertical and horizontal full-color logos
NOTE: Do not use the symbol independently from the
wordmark without approval from the Brand Team
Full-color reversed vertical
logo on black
1-color black logo on white
1-color reversed vertical logo
on Cerence Dark Blue
1-color Cerence Dark Gray logo
on white
Every part of the Cerence logo has been carefully
designed — from the choice of typeface, to the color,
size and placement of the symbol. Only the approved
digital files should be used to reproduce the logo.
The basic rules on the following pages will help put
our logo into action in a consistent and powerful way.
The Cerence logo and trademark (™) exist in a fixed
relationship and should only appear in this lock-up.
The ™ symbol protects and maintains our brand.
Do not alter the size or placement of the trademark
or leave the ™ off.
Logo Variations
We have developed a number of logo variations that
meet both the creative and practical needs of our
communications, including a horizontal version and
logos optimized for use when reversed out of color.
Do not use the positive logos for instances where the
logo needs to be reversed. By using this family of
logos, and using the correct variation, we can always
create the best expression of our brand.
Questions about appropriate logo usage should be
directed to the Brand Team at brand@cerence.com.
Logo
Logo