I N D U S T RY OV E RV I E W
HIGH FA SHION
Designer style, luxury cache, and
famous name. Did we mention the
outrageous price? These brands
play a game of exclusivity.
N I C H E FA S H I O N
Quirky, hipster, and a cool in-crowd.
Often priced just below high
fashion. These brands live on style
and lots of verbal attitude.
M A S S M A R K E T
Populist, approachable, and price-
tag friendly. A designer inspiration
minus the attitude. These brands
focus on fashion that refl ects
everybody’s own personal style.
PR ICE VA LU E
The home of knock-offs and
imitations and clever bargains.
These brands have a story that
begins and ends with price.
Style and
Positioning:
Where We
Landed.
ZENNI IS HERE