I N D U S T RY OV E RV I E W
Brand positioning is how we think about our place in the
eyewear industry, who we are as a company, and what our brand
stands for to our customers.
Are we high fashion luxury, quirky hipster, or a bargain web business shouting low prices?
(Hint: none of the above.) Actually, we have a far more engaging and rewarding position
in mind.
Eyewear, Figuring Out
the Where.