I N D U S T RY OV E RV I E W
We see tremendous opportunity ahead.
People are becoming more comfortable buying everything online. Happily, that trend
includes prescription eyewear.
As a company that revolutionized eyewear in this digital marketplace, we’re in a great
position to expand. The rise of mobile, tablets, and a 24/7 shopping cart all play to our
strengths. We’ve created a wonderful new eyewear experience on the web.
Our business model allows us to bring affordable and stylish glasses to everyone. People
can now own multiple pairs of glasses that refl ect every side of their personality. That’s a
reframe that opens up plenty of self-expression.
We’re moving from a manufacturing company to a lifestyle and fashion brand. It’s an
evolution that changes how we look and sound, our voice, and our story. Read on – because
Zenni has a fresh new vision.
First, Why the New Brand?