I N T R O D U C T I O N
T A B L E O F C O N T E N T S
The Contents,
in Full.
1
INTRODUCTION
02
2
INDUSTRY OVERVIEW
04
3
THE ZENNI
08
PROPOSITION
4
BRAND PLATFORM
10
5
THE ZENNI CUSTOMER
13
6
PERSONAS
15
7
BRAND VOICE
19
8
CUSTOMER
28
EXPERIENCE
9
SYSTEM OVERVIEW
30
10 LOGO
32
11 COLOR
40
12 TYPOGRAPHY
50
13 PATTERNS
55
14 ANGLE
59
15 PHOTOGRAPHY
62
16 PHOTOGRAPHY
68
AND PATTERNS
17 ILLUSTRATION
71
18 VISUAL EXAMPLES
83
19 CONTACT
94