I N T R O D U C T I O N
New Brand, New Identity.
Meet the New Us.
There’s a new Zenni brand, and we’re happy you’re here.
After all, you’re the builders, the people who will bring it to life. Everything you need is in this
identity system and toolkit.
You’ll discover the strategy behind our new story and an entire visual system with logo,
color palettes, typefaces, and design graphics. You’ll fi nd look and feel, brand voice, and
personality. It’s a detailed set of construction blueprints. Let’s brand build!
Note: The Zenni brand team is ready to answer all questions. Contact Mark Brutten
at markb@zennioptical.com.