Storyblocks Brand Guidelines
Introduction | Table of Contents
Introduction
Welcome to the Storyblocks brand. Kick up your
feet and stay awhile. Inside these guidelines
you’ll find a creative toolkit with everything you’ll
need to put Storyblocks into action. There’s
our strategy and positioning, key messaging
and a detailed visual identity system.
You’ll also discover our company logo – which
we could rhapsodize about for hours – and
a collection of colors and typefaces that help
you create a consistent and stylish look for
all our brand communication.
Before you check out the whole package, just
keep in mind that the trick with building a brand
is consistency. We repeat, consistency. When
you bring all these elements together correctly,
our brand will shine and people will know us far
and wide. Now, let’s get started.
Last note – for questions about how to use
these guidelines or to have the Brand Team
review your communications, please contact
your Brand Team a brand@videoblocks.com.
Table of Contents
Introduction . . . . . . . . . . . . . . . . . . . . . . .2
Strategy and Messaging
Brand Narrative . . . . . . . . . . . . . . . . . . .3
Brand Voice Style and Tone . . . . . . . . .4
Visual Elements
Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5
Color . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9
Typography . . . . . . . . . . . . . . . . . . . . . . 10
“S” Mark with Imagery . . . . . . . . . . . . . .11
Visual Examples . . . . . . . . . . . . . . . . . . 12
Contact . . . . . . . . . . . . . . . . . . . . . . . . . . 13