Savvas Brand Guidelines | November 2019
02 Brand Strategy |
What Is a Brand?
A brand is the identity of a company.
Like a person it has tangible elements:
What is it called?
What does it look like?
What colors does it use?
What does it say?
What’s its personality?
And it also has intangible elements:
The distinct combination of all brand elements that,
together, create a positive feeling that you trust when
it comes time to make a decision between brands.
Brand Overview
BRAND
STRATEGY
CREATIVE
Starting at the core
Building a foundational strategy
Defining our creative expressions