Savvas Brand Guidelines | November 2019
10
02 Brand Strategy |
Brand pillars are the key points we use to support
our essence. We want these ideas to take priority
in communications consistently enough that our
audiences recognize them. They can be prioritized
by audience but should not be substituted for other
ideas. Consistency is key.
Brand Pillars
Positioning
Advanced Technology
Quality and Efficacy
Breadth and Scale
Empathy and Equity