01 Brand positioning |
Category statement
Momentive is a leader in agile
experience management.
THIS
y Momentive is a new type of experience
management company.
y Momentive is a leader in agile experience
management with AI-powered solutions
built for the pace of modern business.
NOT THIS
y Momentive is a survey, market research,
and CX company.
y Momentive is a technology and
software company.
Note:
“Experience management” can be expanded upon depending on context, for example to “experience
management and insights” when speaking to a market research audience.
Value statement
To empower decision-makers
to act with speed and agility.
THIS
y Intuitive
y Agile
y Adaptive
NOT THIS
y DIY
y Quick and easy
y Inexpensive
What we do
What we do