00 Introduction | Table of contents
Introduction
Table of contents
Welcome to Momentive. We hope you’ll read these
guidelines cover to cover. But if you’re short on time,
check out the Brand positioning how-tos for quick tips
to help you get started.
Introduction
02
Why brand guidelines matter
03
Introduction and table of contents
Brand positioning
05
Who we are
06
Who we serve
07
What we do
08
Our vision, mission, and values
09
Our commitment to DEI
10
Our brands
11
What we built
12
Who we built it for
13
What powers our solutions
Brand positioning how-tos
15
How we describe our company
16
How we talk about our value
18
How we talk about Momentive
19
How to reference solutions
20
Examples of how to reference solutions
Brand personality and voice
22
How we show up
23
Brand voice principles
24
Our tone of voice
25
Writing tips: How to stay on brand
Visual identity
27
The story of our logo
28
Creative principles
30
Visual toolkit
31
Logo variations
32
Logo space and sizing
33
Logo violations
34
Partnerships
35
Brand colors
36
Color usage
41
Typography
42
Typesetting momentive.ai
43
Shapes and textures
44
Shapes and textures usage
45
Composition with shapes and textures
46
Shapes and textures violations
47
Photography principles
48
Photography categories
50
Photography usage
51
Composition with photography
53
Photography violations
Digital system
55
UI kit overview and resources
Visual applications
57
Digital, print, and swag
Contact