00 Introduction | Why brand guidelines matter
Our brand is who we are and how we show up to our customers, partners, prospects,
and more. We want everyone to feel confident when it comes to bringing our brand
to life. These guidelines are made to help you effectively deliver on our strategy and
understand the basics of using our brand in all communications and touchpoints.
We hope these guidelines provide you, our teams, and our partners with the inspiration
and practical information necessary to help us build Momentive into a strong brand for
the next 20 years. As guardians of our new brand—our new corporate identity—we trust
you will help us create and sustain our vision and bring that alive in everything we do.
Thanks for being a brand ambassador, and thanks for your help in shaping what’s next!
Why brand guidelines matter