3 | Brand System Guidelines | September 2019
These guidelines are to assist you when writing brochures, ads, posters,
websites, packaging-anything that faces associates, customers, or the
world at large.
The goal of brand voice is to use language in combination with our other
brand elements to help build a stronger, more recognizable brand both
internally and externally. The more consistent we are with brand voice, the
more our messaging can help shift perceptions with our audiences.
1 / Brand Voice