Verbal Branding | Messaging
Messaging
OUR STORY
In June 2022, Jonas was diagnosed with lymphoma. He went
into remission quickly, thanks to a carefully thought-out protocol.
Over the next year, Jonas developed a tumor in his spleen and
a sarcoma on his side. Both were successfully removed. In May
of 2023, the lymphoma returned. He had a brief remission
before crossing the Rainbow Bridge in November 2023. The care
and compassion of his oncology team helped inspire the
creation of Jonas’ Joy.
SHORT ABOUT US (VERSION 1)
Engaging pets and their people in play, while supporting
oncology research to help animals live longer, more joyful lives.
SHORT ABOUT US (VERSION 2)
Handcrafed toys that engage pets and their people in play,
while supporting oncology research that helps animals live
longer, more joyful lives.
CARE INSTRUCTIONS
No toy is indestructible. Supervise your pet when using
to prevent damage or injury. Machine wash on delicate cycle
and dry on low for easy cleaning.
Our brand voice works in combination with our visual design elements to create communications that are immediately identifiable as
ours. When executed correctly, audiences should recognize our brand simply by the combination of how we look and what we say.