Brand Strategy |
Brand Positioning
Brand Positioning
Creating a brand that audiences trust starts with brand strategy. It’s the set of core elements that shape the way our brand is
expressed. Brand positioning is the essence of our brand and the core ideas that support it.
PURPOSE
We create handcrafed pet toys that inspire playing with joy, while contributing to cancer treatment for the compassionate
recovery and care of our pet companions.
MISSION STATEMENT
VISION
VALUES
To help animals live longer, more
joyful lives, by engaging them in play
and supporting oncology research.
To help pets and their companions
be engaged in play with the
handcrafed toys we make, while
supporting comparative oncology
research for improved treatments
and care for our companions.
Joy, playfulness, compassion, empathy