Table of Contents
Introduction |
Introduction
Table of Contents
To support our brand, we have developed a unique
and distinctive identity system. A creative toolkit
that includes strategy, messaging, and a visual
system with our company logo and a collection
of colors, typefaces, graphics and photography
that can be used in diferent combinations to help
us create a consistent look and feel for all of our
brand communications.
An important part of how we communicate our
Jonas’ Joy brand is how we use this system.
In order to convey a consistent and strong brand
message, we need to use the system in the same
way throughout all communications. Please take
the time to learn how to put these elements
together correctly.
For questions about these guidelines and how
to use them or to have your communications
reviewed, please email elizabeth@jonasjoy.com.
INTRODUCTION
Table of Contents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 02
BRAND STRATEGY
Brand Positioning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 04
VERBAL BRANDING
Messaging . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 06
VISUAL GUIDANCE
Visual Toolkit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 08
Logos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 09
Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 09
Logos Options . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 09
Logo Color Variations . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Logo Usage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
Color . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Color Palettes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Color Accessibility . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Typography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
JJ Graphic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
Color Usage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
Photography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Approach and Style . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
Social Media Ads . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
Visual Examples . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
CONTACT
Contact Information . . . . . . . . . . . . . . . . . . . . . . . . . . . 21