POSITIONING BACKGROUND
The merger of IHS and Markit created a new company with powerful synergies
and unique benefits for our customers. Positioning is how we tell that story in a
way that is compelling and meaningful. It guides all IHS Markit communication
– for colleagues, customers, prospects, investors and the media. The
thoughtful development of our positioning gives us a competitive edge in the
global marketplace and sets a confident course for the future.
OUR CORE POSITIONING: THE NEW INTELLIGENCE
IHS Markit thinks about the world in a unique way. We have the deepest
sources of information, analytics and solutions for the major industries,
financial markets and government actions that drive the global economy.
Our analytics and experts reveal interdependencies across complex
industries to truly understand why things happen. By seeing the big picture
and all the connections, we provide our customers with insights and
perspective on what really matters.
We call this The New Intelligence.
By connecting data across variables, our analysts and industry specialists
present our customers with a richer, highly integrated view of their world.
That is the exponential benefit of The New Intelligence. We’re able to isolate
cause and effect, risk and opportunity in new ways that empower our
customers to make well-informed decisions with greater confidence.
We partner with leaders in business, finance, and government so they can
apply higher-level thinking to daily tasks and strategic issues. We offer our
customers solutions to make them more efficient and help them make more
informed decisions to secure their future.
ELEVATOR PITCH
The following messaging is a summary to be used to quickly and
simply define IHS Markit and our value proposition:
Brand messaging
Introduction + messaging
IHS Markit
We combine information, analytics and expertise
to provide solutions for business, finance and
government. Leaders from more than 50,000
organizations, including 85% of the Fortune Global
500, rely on our insights to reveal interconnected
factors that impact the big picture in their
markets. We call this perspective The New
Intelligence. It helps our customers see why things
happen and focus on what really matters so they
can make confident decisions to improve
efficiency, outpace competitors and drive growth.