Welcome
It’s more than the colors and typefaces we choose to represent
our company. Our brand is our voice in the marketplace, and
lives as a dynamic symbol of quality, longevity and value.
We all share a responsibility to respect our brand, to present
it consistently and to ensure that it is represented correctly.
These guidelines have been crafted to help you create
world-class communications on behalf of IHS Markit. Please
read them to learn how our visual style brings the IHS Markit
brand to life in a unique, approachable and compelling
way that is consistent with our brand strategy. Its boldness
and clarity help us stand out from our competition and
communicate our value to customers, laying the framework
for the success of our company.
If you have questions about these guidelines, need logo or
art files or to request the Brand Team review your
communications, please email brand@ihsmarkit.com.
We appreciate your help in building
a great brand – IHS Markit.
01
Introduction + messaging
05
Brand architecture
18
Visual design elements + rules
30
Product naming
36
Defining high-profile brands
38
Acquired brands
40
Public relations + social media
44
Contacts for queries and support
Branding is more than a logo.
It’s more than a website.
It’s more than a business card.