Brand Essence
Exceptional Experience + Emotional Connection
Functional Brand Pillars
White Label
Global Technology Leader
Multi-Modal HMI Experts
y Understand OEM brand is #1
y Help OEMs use AI to build better experiences for
their customers
y Help OEMs build stronger relationships and
post-sale revenue
y Unlike Google and Amazon, Cerence never takes
ownership of data
y Professional Services can extend OEM team for
advanced, branded customization
y Open platform, 1250+ patents, apps
y Only true end-to-end solution
y Integrated AI, seamless experience
y Brings all 3rd party technologies together
in an integrated framework
y Outspoken leader of hybrid in-car and
cloud technologies
y Connects vehicle with drivers’ desires and moods
y More languages than anyone else
y 1 platform for global deployments
y Leading the science of auto HMI
y Insights from 280M+ deployments
y Deep team, decades of experience
y Unquestioned thought leadership
y Multi-modal speech, gaze, emotion
y Auto is primary focus — not add on
y No other team / tech platform can implement
complexity of HMI in autos as well as Cerence
Emotional Customer Needs
Trusted Partner
Control
Brand Attachment
y Experienced and reliable
y No ulterior motives
y More than a vendor — a partner that helps
customize the optimal in-cockpit experience
y Roll up sleeves, part of team
y Collaborate to co-create branded experiences
customers love
y Agile, fast, and proactive
y Proven outcomes
y Want OEM to control relationship
y Connect with hundreds of vehicle sensors —
embedded in car — we’re never “offline”
y Also connect to the cloud for instant
updates / services
y Dedicated to helping humans control vehicles
y Put drivers and passengers in control
of car and in-car experience
y Focus on safety and protection
y Help OEMs build the branded experiences that
customers love
y Understand better than any other technology
company how humans want to interact
with vehicles
y Proactive — can use our deep knowledge to help
guide and design optimal UX for your brand
y Help OEMs create emotional attachment and
brand value
Cerence Brand Guidelines | October 2019
02 Brand Strategy | Positioning
Positioning
There’s a new roadmap for mobility. At Cerence,
we create the unique experiences that make drivers
and passengers feel safer and happier in their
vehicles — more entertained and informed. We bring
together voice, touch, gesture and eye gazing
technologies to build these closer relationships.
We’ve designed and deployed more mobility
assistants than everyone else combined. So we have
a deeper understanding of how human behavior,
language and AI can transform the way a vehicle
feels, responds and bonds. We’re an open platform
— end-to-end, fully customizable and fluent in over
70 languages. We partner with OEMs to create
experiences that they own, that reflect their unique
brand and protect their customers' data. Driving
has always been an emotional experience. We make
the road ahead an exciting journey filled with bold
new opportunities.