BEDSURE BRAND GUIDELINES
Helvetica Neue
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 ` - = [ ] \ ; ’ , . / ~ ! @ # $ % ^ & * ( ) _ + : ” { } | < > ?
Helvetica Neue Bold / Bold Italic – The quick brown fox jumps over the lazy dog.
Helvetica Neue Medium / Medium Italic – The quick brown fox jumps over the lazy dog.
Helvetica Neue Regular / Italic – The quick brown fox jumps over the lazy dog.
Helvetica Neue Light / Light Italic – The quick brown fox jumps over the lazy dog.
Arial
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 ` - = [ ] \ ; ’ , . / ~ ! @ # $ % ^ & * ( ) _ + : ” { } | < > ?
Arial Bold / Bold Italic – The quick brown fox jumps over the lazy dog.
Arial Regular / Italic – The quick brown fox jumps over the lazy dog.
TYPOGRAPHY
Fonts — and how we use them — make a visual impact just like the
Bedsure logos and color palette do. Use these fonts when creating
Bedsure communications to maintain visual brand consistency.
Primary Font
Helvetica Neue is a sans serif font that is strong, clean, simple
and readable. It can effectively be used in all Bedsure marketing
communications.
If you need access to this font, please contact your Brand Team.
System Font
For other applications such as presentations, word processing and
web-based communications (when Helvetica Neue is unavailable), use
Arial. It is a standard font widely available cross-platform. In instances
where Helvetica Neue is unavailable, Arial may be used for internal-
facing communications. However, advertising and marketing
communications must always use Helvetica Neue.
TYPOGRAPHY | OVERVIEW