BEDSURE BRAND GUIDELINES
BDS Turquoise
PANTONE 2391
CMYK: 86, 37, 25, 0
RGB: 0, 112, 139
HEX: #00708B
Black
CMYK: 0, 0, 0, 100
RGB: 0, 0, 0
HEX: #0000
BDS Medium Gray
PANTONE Cool Gray 10
CMYK: 0, 0, 0, 70
RGB: 112, 112, 112
HEX: #707070
White
CMYK: 0, 0, 0, 0
RGB: 255, 255, 255
HEX: #FFFFFF
COLOR PALETTE
Color is an essential part of any brand, and the Bedsure brand
is no different. We want to own the use of certain colors in the
communications we create. We have a selection of colors that can
be used online or in print to create different expressions of our brand.
When specifying color for production, refer to the specifications
provided, rather than printouts, for color matching. For commercial
printing, Pantone® (PMS) inks are recommended. For 4-color
process printing, use the specified CMYK color values. And for
screen and web design, use the RGB or HTML color models.
Please submit pieces that use accent colors to your Brand Team
for approval.
Tints
Using a consistent set of colors helps to create brand recognition.
Tints may be used in 10% increments and only with colors from the
corporate color palette.
COLOR | OVERVIEW
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Tints of BDS Turquoise in 10% increments
Tints of BDS Medium Gray in 10% increments