BRAND
GUIDELINES
July 2018
BEDSURE BRAND GUIDELINES
INTRODUCTION
An important part of how we communicate the Bedsure
brand is how we use our various visual elements. To convey
a consistent and strong brand message, we need to use these
elements in the same way across company communications
and across all media.
Our brand becomes more powerful when we maintain
a consistent visual style throughout Bedsure communications.
A visual style is not just a logo, but involves a combination
of visual elements including color and typography. Please
take the time to review this document to learn how to put
these elements together correctly.
If you have any questions or want some input, please
contact your Brand Team.
TABLE OF CONTENTS
Introduction . . . . . . . . . . . . . . . . . . . . . . . . 02
Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . 03
Overview and Variations . . . . . . . . . . . . . . . . 03
Face Symbol . . . . . . . . . . . . . . . . . . . . . 04
Clear Space and Minimum Size . . . . . . . . . . . . 05
Use Violations . . . . . . . . . . . . . . . . . . . . . 06
Color . . . . . . . . . . . . . . . . . . . . . . . . . . . 07
Typography . . . . . . . . . . . . . . . . . . . . . . . . 08
Visual Examples. . . . . . . . . . . . . . . . . . . . . . 09
INTRODUCTION | TABLE OF CONTENTS
BEDSURE BRAND GUIDELINES
Full-color logo
1-color reversed logo
1-color black logo
OVERVIEW
Every part of the Bedsure logo has been carefully designed – from color
to the letterform, size and spacing. Only the approved digital files
should be used to reproduce the logos. The basic rules on the following
pages will help you use our logo in the best, most consistent way and
uphold the quality of Bedsure communications.
The Bedsure logo and registration mark (®) exist in a fixed relationship
and should only appear in this lock-up. The ® symbol is important in
protecting and maintaining our brand. Do not alter the size or placement
of the logo elements, the registration mark, or leave the ® off.
Logo Variations
We have developed a few logo variations that meet both the creative
and practical needs of our communications. These logos ensure that
we can always create the best expression of our brand.
Color printing may not always be available or suitable for all printed
communications. 1-color logos are available and may be used when
cost or reproduction requirements prevent the use of the full-color logos.
The full-color logo should be used on a white background. When
creating communications that use other colors in our color palette
or on images, use the 1-color positive or reverse logo, making sure
there is plenty of contrast between the logo and background.
LOGO | OVERVIEW AND VARIATIONS
BEDSURE BRAND GUIDELINES
Full-color face symbol
The face symbol crops 10% the width of the face symbol
The face symbol shown at 100% BDS Turquoise, white, 50% BDS Turquoise and 20% BDS Medium Gray
FACE SYMBOL
The Bedsure face symbol is derived from the letter U of the logo
wordmark. It may be pulled out as an additional brand element,
but should NEVER be used on its own in place of the Bedsure logo.
Cropping
The face symbol may be placed on any side of your communication
and should always be cropped. The crop is 10% the width of the
face symbol.
Color
The face symbol should only use colors from the corporate color
palette. Tints of 10% increments may be used.
LOGO | FACE SYMBOL
10% X
10% X
10% X
10% X
½ X
¼ X
½ X
¼ X
Print minimum 25 mm
Digital minimum 110 px
BEDSURE BRAND GUIDELINES
CLEAR SPACE
It is important to maintain a minimum amount of space between each
logo and other text and graphics to ensure the logo’s visibility and
impact. Give the logo some room to breathe. The logo clear space
(1/2 x) is defined as the 1/2 the height of the “B” in the wordmark.
The face symbol clear space is defined as 1/4 the height of the face
symbol. Always maintain a clear space equal to or greater than
1/2 x around each logo and 1/4 x the face symbol. When using the
face symbol as a favicon, a smaller clear space of 1/8th the diameter
of the face symbol may be used.
MINIMUM SIZE
In order to ensure proper representation of our brand, the Bedsure
logos must always be clear, visible and legible. Different reproduction
techniques can yield different output, so use good judgment when
sizing the logo. Avoid compromising the legibility and overall quality
of the Bedsure logos by adhering to minimum size requirements.
Minimum sizes for the logo are 25 mm for print and 110 pixels for
digital uses. The face symbol should not be used in small sizes with
the exception for the favicon, which may be 16 px.
Note: As screen definition will vary according to the settings used, the
digital minimum evaluations were made at a screen setting of 1440p /
2560 x 1440, with the files saved at 72 DPI.
LOGO | CLEAR SPACE AND MINIMUM SIZE
More than comfort
Bedsure
BEDSURE BRAND GUIDELINES
Do not alter or rearrange the elements of the logo
Do not use a different typeface
Do not distort or warp
USE VIOLATIONS
Do not alter or recreate the Bedsure logos in any way as you
may dilute the integrity of the brand. We all must use the same
logos in the same way to ensure a consistent and high quality
brand presentation.
LOGO | USE VIOLATIONS
Do not use in a containing shape
Do not add effects
Do not set at an angle
Do not use any other colors in the logo
Do not use on a color background other than those
specified in this document
Do not use over an image without sufÏcient contrast
BEDSURE BRAND GUIDELINES
BDS Turquoise
PANTONE 2391
CMYK: 86, 37, 25, 0
RGB: 0, 112, 139
HEX: #00708B
Black
CMYK: 0, 0, 0, 100
RGB: 0, 0, 0
HEX: #0000
BDS Medium Gray
PANTONE Cool Gray 10
CMYK: 0, 0, 0, 70
RGB: 112, 112, 112
HEX: #707070
White
CMYK: 0, 0, 0, 0
RGB: 255, 255, 255
HEX: #FFFFFF
COLOR PALETTE
Color is an essential part of any brand, and the Bedsure brand
is no different. We want to own the use of certain colors in the
communications we create. We have a selection of colors that can
be used online or in print to create different expressions of our brand.
When specifying color for production, refer to the specifications
provided, rather than printouts, for color matching. For commercial
printing, Pantone® (PMS) inks are recommended. For 4-color
process printing, use the specified CMYK color values. And for
screen and web design, use the RGB or HTML color models.
Please submit pieces that use accent colors to your Brand Team
for approval.
Tints
Using a consistent set of colors helps to create brand recognition.
Tints may be used in 10% increments and only with colors from the
corporate color palette.
COLOR | OVERVIEW
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
Tints of BDS Turquoise in 10% increments
Tints of BDS Medium Gray in 10% increments
BEDSURE BRAND GUIDELINES
Helvetica Neue
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 ` - = [ ] \ ; ’ , . / ~ ! @ # $ % ^ & * ( ) _ + : ” { } | < > ?
Helvetica Neue Bold / Bold Italic – The quick brown fox jumps over the lazy dog.
Helvetica Neue Medium / Medium Italic – The quick brown fox jumps over the lazy dog.
Helvetica Neue Regular / Italic – The quick brown fox jumps over the lazy dog.
Helvetica Neue Light / Light Italic – The quick brown fox jumps over the lazy dog.
Arial
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 ` - = [ ] \ ; ’ , . / ~ ! @ # $ % ^ & * ( ) _ + : ” { } | < > ?
Arial Bold / Bold Italic – The quick brown fox jumps over the lazy dog.
Arial Regular / Italic – The quick brown fox jumps over the lazy dog.
TYPOGRAPHY
Fonts — and how we use them — make a visual impact just like the
Bedsure logos and color palette do. Use these fonts when creating
Bedsure communications to maintain visual brand consistency.
Primary Font
Helvetica Neue is a sans serif font that is strong, clean, simple
and readable. It can effectively be used in all Bedsure marketing
communications.
If you need access to this font, please contact your Brand Team.
System Font
For other applications such as presentations, word processing and
web-based communications (when Helvetica Neue is unavailable), use
Arial. It is a standard font widely available cross-platform. In instances
where Helvetica Neue is unavailable, Arial may be used for internal-
facing communications. However, advertising and marketing
communications must always use Helvetica Neue.
TYPOGRAPHY | OVERVIEW
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know how to express your new-found happiness,
we’ve got a few suggestions...
Tell your friends and family
Share your experience with a review
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Our friendly and hassle-free service will work
hard to put a smile back on your face. Here’s how
we can connect:
E-mail us at service@bedshe.com
Submit online return forms at
bedsuredesigns.com/pages/support
50in x 60in
127cm x 152cm
60in x 80in
152cm x 203cm
90in x 90in
229cm x 229cm
108in x 90in
274cm x 229cm
Enjoy pure comfort all year long with our
soft, luxurious bedding products.
Flannel Blanket
Soft & Cozy
Care Instructions:
Machine wash cold separately.
Do not bleach, do not iron, tumble dry low.
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ADD: 657 Brea Canyon Road, #5, Walnut, CA 91789, USA
Made in China
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Labels
Product Box
Feedback Card
Insert Card
Amazon Product Page
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CARE INSTRUCTION:
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Gentle cycle only.
Use only non-chlorine bleach.
Tumble dry on low heat.
Air or line dry
Do not iron.
Do not clean.
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BEDSURE BRAND GUIDELINES
VISUAL EXAMPLES | OVERVIEW
VISUAL EXAMPLES
The following are examples of how you can use the Bedsure visual
system to create a variety of brand communications. The following
examples are created with the new visual system and meant
as inspiration and fodder for thinking. Please follow the spirit
of these examples.
Remember to send all of your communications materials before
they are produced to the Brand Team for review and approval.